PARTNERSHIPS
IDEAS MADE REAL. EXPERTISE THAT MOVES PROJECTS FORWARD.
THE BLOC | DOWNTOWN LOS ANGELES
Creative Director & Art Director | 2013–2016
$250M DEVELOPMENT
1.9M SF · FOUR CITY BLOCKS
Creative and art direction for construction-site billboards and graphics integrated into pedestrian walkways surrounding four city blocks during a two-year construction period. The work also included wayfinding, tenant branding, commercial graphics, and large-scale digital displays.
QUALCOMM | BEYOND THE BORDERS
1-YEAR PROJECT · 50 COUNTRIES · 5,000+ PHOTOGRAPHIC ENTRIES · 50 MONITORS
Project Creator · Director · Creative Lead: Brenda Regier Andrews
Through an artist agreement with Qualcomm for Beyond Borders International Art Fair, BrendaAndrews created, directed, and led the creative vision for a global cell phone photography initiative connecting people across cultures and geographic boundaries.
Photographs captured on mobile phones were shared through Qualcomm’s website and Flickr, enabling participants to discover commonalities, exchange perspectives, and communicate visually across language barriers.
The project demonstrated how visual storytelling could transcend cultural boundaries and affirm our shared humanity. It also explored the potential of mobile technology as more than a communication device—a camera in everyone’s pocket and a platform for creative expression, cultural exchange, and global connection.
GLOBAL REACH | TECHNOLOGY | DIGITAL INSTALLATION
The initiative brought together more than 5,000 photographic entries from 50 countries, presented through a digital installation featuring 50 television monitors—one dedicated to each participating country. A large, wall-sized screen displayed a continuously rotating compilation of images, with GPS coordinates appearing along the bottom of the screen, demonstrating the integration of Qualcomm’s mobile technology with global visual storytelling.
The installation was also featured in the San Diego International Airport baggage claim area as a marketing presentation for Beyond Borders, extending the project’s reach to an international audience.
THE RIGHT PEOPLE. THE RIGHT EXPERTISE. THE RIGHT CONNECTIONS.
WOMAN-OWNED. BUILT FOR AMBITIOUS PROJECTS.
Ikonology is a woman-owned business that brings together specialized expertise, cross-sector relationships, and experienced leadership to realize ambitious projects.
Throughout a 30-year career, Ikonology has built partnerships across a wide spectrum of practices, industries, and disciplines—bringing together people, organizations, and resources to move ambitious projects from vision to reality.
PARTNERSHIPS INCLUDE:
QUALCOMM
THE RATKOVICH COMPANY / THE BLOC
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