Brenda Alexandra Andrews
Independent Artist, Director & Curator
Retrospective Portfolio
Commercial Work
Ikonology Studios' commercial work entails working with real estate developers and their teams in Los Angeles, Orange County, and San Diego County. Innovative Production with 30+ years of experience in all aspects of project timelines to develop, produce, and deliver remarkable, high-quality architectural results that embrace award-winning design, environmental sensibilities, and master planned communities.
Ikonology Studios - the bloc
Scope of Work: Art in Public Spaces, Construction Signage, Art installations, Bus signage, Metro Signage; Tenant Branding and Design compliance, Interior space planning and design. Website design and branding.
Project
The Bloc is a revitalized 1973 mixed-use project located on a full city block in the heart of downtown Los Angeles. The Ratkovich Company led a dramatic $250 million transformation of a 34-story office tower, the Sheraton Grand Hotel, and downtown’s largest converted open-air, urban retail center, featuring LA’s first Metro portal, a flagship Macy’s, restaurants, shops, and world-class entertainment venue in 1.9 million square feet complex. The Bloc is LEED's Certified, Silver.
Andrews spearheads the expansion of ideas and space, delivering elevated exhibitions and transformative experiences that captivate and engage audiences. With a strategic mindset and a honed ability to see the big picture, she implements meticulously targeted initiatives that consistently achieve desired outcomes. Her exceptional visual, verbal and written communication skills enable her to craft and position impactful programs that resonate deeply, driving meaningful results.
A master collaborator and relationship builder, Andrews adeptly connects with all levels of staff, management, and business partners, fostering a culture of creativity and cooperation. As a distinguished leader and mentor, she empowers others to reach their full potential, making a lasting impact in her industry.
Eyes on the Bloc
Curated Retail Space, The Bloc - Eye care specialists in downtown Los Angeles with retail storefront.
Ikonology Studios was commissioned for 14' x 4' mosaic artwork, interior art pieces, large scale Digital Monitor with 2.5 hour loop of "Seeing" images for in-store branding. Completed exterior signage and display windows.
We boldly uncover, interpret, and challenge cultural, social, and historical themes in the Art of Communication.
We shape unforgettable experiences.